Client
Project
Xiaomi wanted to bring its new flagship to the market: The Mi 11. A true machine that above all knows how to move from low-light environments thanks to its camera. At that time, the night became the most longed-for moment of all due to sanitary restrictions. That is why we wanted to return what they loved so much through the gaze of another nocturnal animal, in addition to our Smartphone. Thus, and hand in hand with Miguel Ángel Silvestre, we created Inspired by the Night. A Branded Content campaign that featured a Night Film, outdoor, digital, and culminated in a short film contest at the Malaga Festival.
Collab
Miguel Ángel Silvestre
Martina Hach
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EXPERIENTIAL
CREATIVE
DIRECTORS
